My Reading 02/07/2009

• Use of Narrative in Interactive Design - Boxes and Arrows: The design behind the design

  tags: Instructional design, Meaningful learning, narrative

  • Beyond the conceptual, there are practical applications of narrative in web design that many of us already use in our practice. Even large, business-focused projects can be approached within a holistic narrative framework, benefiting both the usability and design process.
  • We found the idea of writing a “script” for our projects very powerful. Similar to a conceptual model or creative brief, the script not only captures the business and user requirements it also synthesizes them into the project’s “story.” Story in hand, everyone on a project has a clearer understanding of what they are working toward and can speak about it using the same language.
  • Because of the long relationship with our client, it was determined that it was the right time to step outside of our standard process and push the boundaries of our approach. The make-up of the team was also extremely conducive to the creative nature of narrative-driven design.
  • Not only were we able to communicate critical information, but it was fun. It had such an impact that the account manager requested an encore for all account managers on that account, even those not involved on the engagement. The persona baseball cards were so well received by the client that they asked us to create sets for every agency with which they work.

Posted from Diigo. The rest of my favorite links are here.